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5 Ways Online Communities Drive Offline Behavior
Online social media is essential for any business hoping to gain favor among today’s consumers. An active Facebook page can mean the difference between serious buzz and being ignored. But for all their...
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Trendsetters or Castaways? 3 Unusual Places to Find Agency Websites
Innovative and stunning websites are one of the hallmarks of a great digital agency. With beautiful imagery, succinct case studies and a dash of fun, an agency can impress potential clients and entice...
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4 Brands Winning Big in Social Media with Surprise and Delight
This past weekend I had the joy of throwing a surprise birthday party for my wife. And by joy I mean massive amounts of stress and that sick feeling in my stomach I get when I have to withhold the...
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When Promoted Hashtags Are Campaign Killers
This post originally appeared in our April ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. No matter how lofty a brand’s...
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For Second Screen Engagement, Twitter Leads the Pack
Last fall my favorite TV show was American Horror Story. I enjoyed all the twists and turns, but more than that, I loved getting together online with friends and perfect strangers every Wednesday night...
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